Lubuskie wydanie002

BRAND

The essence of the Lubuskie brand - worth the trouble!
The Lubusz Region is a beautiful, modern home for its inhabitants, a dynamic region with the future for investors and the unexplored and uncrowded haven for tourists.
Logo of the Lubuskie Voivodeship!
Lubuskie - Warte zachodu
Strategic goals, keynote - that is to say why do we need a brand?
Priority:

  • Creating an image of the voivodeship, where it is worth investing and living in, as well as visiting.
  • Supporting activities of the voivodeship's authorities which aim at business and entrepreneurship infrastructure development of the voivodeship.
  • Enhancing self-esteem among the residents of the voivodeship and a belief that the Lubusz Region is their place on earth.
  • Is to serve as a widely recognizable flagship of the region outside the voivodeship.

The whole truth about the Lubuskie Voivodeship; why should we believe?
The Lubusz Region is a great place to live, full of fantastic, open-minded people, a rich cultural life and a high quality of life. The potential of the Lubuskie Voivodeship results from its geographical location. The inhabitants have always felt the citizens of Europe. It makes them look ahead without complexes of the European "younger brother". They are enterprising, open to others and with friendly attitude towards foreigners. The natural environment makes the region full of positive energy.
The region has a number of features that authenticate the benefits offered by the Lubuskie brand. It is worth being and investing in the Lubuskie Voivodeship, because:

  • It is located at the western border of the country, at the intersection of important routes;
  • It is a national leader in the use of EU funds;
  • The voivodeship is characterized by high quality of life for residents and visitors. Several features of the region contribute to these features, such as the proximity of nature, urban centres of medium size (no urban noise), both the big cities and the wilderness are easily accessible from the region,
  • The region owes its cultural wealth to its ability to draw from multiple cultural traditions (indigenous heritage and the post-war immigrants from different parts of Poland), as well as proximity to large urban centres (Berlin, Wroclaw, and Poznan). The region fosters the wine-making traditions and is known for its cabarets and music festivals (The Woodstock Festival).

The benefits of the Lubuskie brand for individual groups:

  • The worth-investing places (investors);
  • Effectiveness in attracting structural funds, (investors, the inhabitants);
  • High quality of living (the inhabitants, tourists), and
  • Rich cultural quality (the inhabitants, tourists).

Proofs:
The voivodeship has a number of features that authenticate the benefits offered by the Lubuskie Brand. It is worth investing in the Lubuskie Voivodeship, because it is situated at the western border of the country at the intersection of important routes. There is the thriving Kostrzyn - Słubice Special Economic Zone. The Lubusz Region is the national leader in the use of the EU funds and is able to use even over 90% of allocated funds. As many as 40 projects of businesses from the Lubuskie Voivovodship received funding and as a result will be able to enhance their potential for innovation. – The voivodeship is characterized by high quality of life for residents and visitors. Several features of the region contribute to these features, such as the proximity of nature, urban centres of medium size (no urban noise). Both the big cities and the wilderness are easily accessible from the region. Nearly 50% of the voivodeship is covered by forests and there are two national parks (Drawieński and the Warta Mouth), eight landscape parks, and numerous lakes and ponds. - The region owes its cultural wealth to its ability to draw from multiple cultural traditions (indigenous heritage and the post-war immigrants from different parts of Poland), as well as proximity to large urban centres (Berlin, Wroclaw, and Poznan). The region fosters the wine-making traditions and is known for its cabarets and music festivals (The Woodstock Festival).

source: www.lubuskie.pl